2 Intriguing Internet Stocks to Buy Now: TRVG, UPWK – A Deep Dive into Growth and Opportunity
Introduction
2 Intriguing. The stock market is buzzing with opportunities in the internet sector, and savvy investors are eyeing companies that combine innovation, resilience, and long-term potential. Two standout candidates in this space are Tripadvisor (TRVG) and Upwork (UPWK). Both stocks offer unique exposure to evolving digital trends—TRVG in the resurgent travel industry and UPWK in the booming gig economy. This article explores why these two internet stocks deserve a spot in your portfolio, backed by financial insights, growth catalysts, and analysis of current market dynamics.

The Case for Tripadvisor (TRVG): Riding the Travel Industry’s Comeback
Company Overview
Tripadvisor (NASDAQ: TRVG) is a household name in online travel, operating the world’s largest travel platform with over 1 billion reviews covering hotels, restaurants, and experiences. Despite pandemic-related setbacks, the company is staging a strong recovery as global travel demand surges.
Key Growth Drivers
- Post-Pandemic Travel Boom: With international tourism projected to reach 95% of pre-pandemic levels in 2023, TRVG is benefiting from pent-up demand. Revenue grew 18% YoY in Q2 2023, driven by higher hotel bookings and advertising sales.
- Diversified Revenue Streams: Beyond its core hotel metasearch business, TRVG monetizes through subscriptions (Tripadvisor Plus), experiences (Viator), and dining reservations (TheFork). Viator alone saw revenue jump 56% YoY last quarter.
- Cost Efficiency: Aggressive cost-cutting during the pandemic improved margins. Adjusted EBITDA turned positive in 2022, signaling a path to sustained profitability.
Valuation and Catalysts
TRVG trades at a bargain price-to-sales (P/S) ratio of 1.2x, far below peers like Booking Holdings (P/S 5.5x). Upcoming catalysts include:
- Expansion of Tripadvisor Plus (a subscription service offering exclusive discounts).
- AI-driven personalization to boost user engagement.
- Partnerships with airlines and credit card companies to cross-sell services.
Risks to Consider
- Competition from giants like Google Travel and Expedia.
- Sensitivity to macroeconomic slowdowns impacting discretionary travel spending.
Upwork (UPWK): Capitalizing on the Remote Work Revolution
Company Overview
Upwork (NASDAQ: UPWK) dominates the freelance marketplace sector, connecting businesses with freelancers across 180 countries. The shift to remote work and the gig economy has fueled its growth, with revenue climbing 15% YoY in Q2 2023.

Key Growth Drivers
- Gig Economy Expansion: 39% of U.S. workers now freelance, per Upwork’s 2023 report. Companies are increasingly outsourcing specialized tasks (e.g., AI development, digital marketing) to cut costs.
- High-Value Clients: Upwork’s “Upwork Enterprise” serves Fortune 500 clients, contributing 30% of gross services volume (GSV). Retention rates for top clients exceed 90%.
- AI Integration: Upwork’s AI tools match clients with freelancers faster, improving platform efficiency. The company also benefits as demand for AI-related freelance jobs surges 45% YoY.
Valuation and Catalysts
UPWK trades at a P/S ratio of 2.8x, attractive compared to SaaS peers averaging 6x. Key catalysts include:
- International expansion (only 25% of revenue comes from outside North America).
- New pricing tiers and enhanced compliance tools for enterprises.
- Margin improvement through automation and reduced operating costs.
Risks to Consider
- Competition from Fiverr and Toptal.
- Freelancer attrition due to fee structure concerns (up to 20% per transaction).
Why TRVG and UPWK Stand Out in the Internet Sector
1. Exposure to Secular Trends
- TRVG: Aligns with the “revenge travel” trend and experiential spending.
- UPWK: Taps into remote work permanence and the rise of project-based hiring.
2. Undervalued Relative to Peers
Both stocks trade below sector averages despite strong growth trajectories. TRVG’s enterprise value (EV) is just 8x EBITDA, while UPWK’s revenue growth outpaces its valuation multiple.
3. Technological Innovation
- TRVG’s AI-powered recommendations drive higher conversion rates.
- UPWK’s machine learning algorithms reduce client-freelancer matching time by 40%.

Addressing Content Gaps: What Other Articles Miss
Many blogs overlook critical nuances when discussing TRVG and UPWK:
- TRVG’s Debt Profile: The company reduced long-term debt by 22% in 2023, easing balance sheet concerns.
- UPWK’s Take Rate Stability: Despite competition, take rate (fee as % of GSV) held steady at 14.5% in 2023, defying bearish predictions.
- ESG Factors: TRVG promotes sustainable travel options, while UPWK supports equitable gig work—a draw for ESG-focused investors.
LSI Keywords Integrated
To align with trending U.S. searches, this article incorporates LSI keywords like:
- Best stocks to invest in 2023
- High-growth internet stocks
- Undervalued tech stocks
- Remote work trends
- Travel industry rebound
- Gig economy growth
- Freelance marketplaces
- Online travel agencies
Conclusion
Tripadvisor and Upwork represent compelling opportunities for investors seeking exposure to high-growth internet niches. TRVG’s recovery narrative and UPWK’s alignment with remote work trends position both companies for long-term success. While risks like economic volatility persist, their undervalued valuations and innovative strategies make them intriguing buys.
Final Tip: Dollar-cost averaging into these stocks could mitigate short-term volatility while capturing upside from travel and gig economy tailwinds.
By blending financial rigor with forward-looking analysis, this article fills gaps left by competitors, offering a fresh perspective on why 2 Intriguing Internet Stocks to Buy Now: TRVG, UPWK belong on your watchlist.
FAQ:Section
Q1: Why are TRVG and UPWK considered top internet stocks to buy now ?
Both stocks align with powerful secular trends: Tripadvisor (TRVG) benefits from the global travel rebound, while Upwork (UPWK) capitalizes on the remote work revolution and gig economy growth. TRVG trades at a discounted valuation (P/S ratio of 1.2x) with improving margins, and UPWK offers scalable growth in freelance demand (15% YoY revenue growth). Their unique market positions and undervalued metrics make them compelling for long-term investors.
Q2: What are the risks of investing in TRVG and UPWK ?
- TRVG Risks: Competition from Google Travel and Expedia, reliance on discretionary travel spending (vulnerable to recessions), and slower-than-expected international travel recovery.
- UPWK Risks: Freelancer fee dissatisfaction (up to 20% per transaction), competition from Fiverr and Toptal, and reliance on sustained remote work adoption.
Q3: How does TRVG’s debt situation impact its growth potential ?
TRVG reduced long-term debt by 22% in 2023, improving its balance sheet flexibility. With adjusted EBITDA turning positive, the company can reinvest in growth initiatives like Tripadvisor Plus and AI-driven personalization without significant debt overhang.
Q4: Why is UPWK’s take rate important, and is it sustainable ?
UPWK’s take rate (fees as a percentage of gross services volume) remained stable at 14.5% in 2023 despite competition. This reflects strong platform loyalty and value for clients. Sustainability depends on maintaining freelancer satisfaction and enhancing enterprise tools to justify fees.
Q5: How do TRVG and UPWK compare to competitors ?
- TRVG vs. Booking Holdings/Expedia: TRVG focuses on experiences and dining (Viator, TheFork), differentiating it from hotel-centric peers. Its valuation is far cheaper (P/S 1.2x vs. 5.5x for Booking).
- UPWK vs. Fiverr: UPWK dominates high-value enterprise clients (30% of GSV) and offers broader skill sets (e.g., AI, software development), whereas Fiverr skews toward smaller, creative projects.
Q6: What role does AI play in these companies’ strategies ?
- TRVG: Uses AI for personalized travel recommendations, boosting booking conversion rates.
- UPWK: Leverages AI to streamline freelancer-client matching (40% faster) and meet surging demand for AI-related freelance jobs (+45% YoY).
Q7: Are these stocks suitable for ESG-focused investors ?
Yes. TRVG promotes sustainable travel options (eco-friendly hotels, carbon-neutral experiences), while UPWK supports equitable gig work opportunities and remote labor inclusivity. Both align with ESG principles, appealing to socially conscious portfolios.
Q8: What catalysts could drive TRVG and UPWK higher in 2024 ?
- TRVG: Expansion of Tripadvisor Plus, partnerships with airlines/credit cards, and recovery in Asian travel markets.
- UPWK: International growth (only 25% of revenue from outside North America), new enterprise compliance tools, and margin improvements via automation.
Q9: How do macroeconomic factors impact these stocks ?
- TRVG: Sensitive to consumer spending on travel during recessions. A strong economy boosts demand, while inflation could deter discretionary trips.
- UPWK: Thrives in cost-cutting environments (businesses hire freelancers over full-time staff) but may face slower GSV growth if corporate budgets tighten.
Q10: Should I buy TRVG and UPWK now or wait for a pullback ?
Both stocks trade below sector averages, making them attractive for long-term holders. However, consider dollar-cost averaging to mitigate short-term volatility tied to travel seasonality (TRVG) or freelance demand cycles (UPWK).

